🔗

UTM Link Builder for Google Analytics

Build UTM tracking links (source, medium, campaign, term, content) in seconds to measure your campaigns in Google Analytics 4. Presets are available for Facebook, Instagram, TikTok, Google Ads, newsletters, WhatsApp and QR codes.

🔗 Direct link sahlify.uk/en/utm-builder/

How does it work?

Type or paste your data.
The result appears instantly.
Copy or download the result.

Why use UTM Builder?

✓ 100% free, no limits, no watermark
✓ No sign-up, no install
🔒 Files processed locally: full privacy
📱 Works on desktop, tablet and mobile

Frequently asked questions

Which UTM parameters are required?

utm_source, utm_medium and utm_campaign. utm_term and utm_content are optional.

Should I use capitals?

No: use lowercase and hyphens, as Google Analytics treats “Facebook” and “facebook” as different.

Do UTMs work with GA4?

Yes, GA4 reads utm_source, utm_medium, utm_campaign, utm_content and utm_term.

Should internal links have UTMs?

Never — they overwrite the visit's original source.

Is this tool really free?

Yes, 100% free, with no sign-up, no watermark and no usage limit.

Are my files safe?

Yes. Processing happens directly in your browser: your files are never uploaded to a server or stored.

When to use it

UTM parameters tell Google Analytics where visitors come from: Meta ads, an Instagram story, a TikTok campaign, a newsletter, a QR code on a poster or a bio link. Without them, much of your traffic shows as “direct” and campaigns look weaker.

Our tips

💡 Keep a fixed naming: source = platform (facebook), medium = type (paid_social, email, qr), campaign = campaign name.
💡 Always lowercase, without spaces or accents.
💡 Shorten the link afterwards to make it clean and track clicks.